About
One expert, a year ahead — not an agency machine.
Smash It Marketing is founder-led by design. The person you talk to is the person doing the work, every time.
I’m Paul Saunders. For 18 years I’ve managed Google Ads for professional-service businesses — more than $20M in spend, and over $1M active right now.
Smash It Marketing is deliberately boutique. Most agencies sell you a senior pitch and hand the work to a junior. Here, there is no hand-off: you get one expert who does the work, reports on it in plain English, and stays a year ahead on the AI that is reshaping how customers find you.
That means faster implementation, clearer reporting, and a guide for the next five years — not just an ad person. If that is the kind of partner you have been looking for, let’s talk.
- 18 yrs
- in Google Ads
- $20M+
- ad spend managed
- Certified
- Claude Certified
How I work
The whole model, in four commitments.
A partnership
You work directly with me. No account managers relaying messages to someone you never meet.
Speed
Implementation your last agency never matched — because there is no queue between the plan and the work.
A year ahead on AI
New capability applied to your business as soon as it is proven, at no extra cost.
Accountability
Reporting that turns your data into daily clarity, and a guarantee that keeps me honest.
“Paul has managed our online marketing for a number of years and consistently demonstrated a deep understanding of our business goals and a keen insight into the intricacies of online marketing. Paul is a pleasure to work with and his responsiveness, attention to detail and willingness to go the extra mile has significantly contributed to our online success. We highly recommend Paul for anyone seeking a Digital marketing expert.”
Fire me.
If you ever feel I’m not working in your best interests, fire me.You work directly with me, and I earn the relationship every month.
Talk to the person who’ll do the work.
No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.