Google Ads, run by the expert
No rotating juniors, no set-and-forget. Every dollar is watched by someone who has managed more than $20M in spend and still does the work personally.
- —18 years in Google Ads
- —$20M+ managed
- —$1M+ active now
How it works
The system behind the work.
Audit what is there
Account history, conversion tracking, search terms and structure — where the spend is working, and where it quietly leaks.
Fix the tracking first
Optimising against numbers that lie is worse than not optimising at all. Conversion tracking gets set up properly before anything is scaled.
Rebuild around profit
Campaigns structured around intent and margin, budget paced to profit — not to spending the budget.
Manage it, personally
Search-term and negative-keyword hygiene, bids, budgets and creative — reviewed by the same person every time, week in, week out.
Report daily
A living dashboard shows what is happening between the monthly reads, so decisions never wait for a PDF.
What you get
Everything, from one accountable expert.
- Search and Performance Max management
- Conversion tracking set up properly, then trusted
- Search-term and negative-keyword hygiene
- Budget paced to profit, not to spend
- Plain-English reporting you actually read
Data made clear
What it looks like, reported back to you.
Channel mix
Where spend and demand actually land.
- Search38%
- Shopping27%
- YouTube14%
- Display11%
- Demand Gen10%
Questions
Fair questions, straight answers.
Who actually manages my account?
Paul Saunders, personally. No juniors, no offshore hand-offs, no rotating account managers — the person you talk to is the person inside the account, with 18 years in the platform.
Is my ad budget big enough to justify management?
There is no magic minimum, but the management fee has to make sense against your spend and what a customer is worth to you. If the numbers do not stack up, you will hear that on the first call — not six months in.
Do I own my Google Ads account?
Yes. The account, its history and its data stay yours. If we ever part ways, you keep everything — nothing is held hostage.
How quickly will I see results?
It depends on your account history, tracking quality and market — anyone promising a specific number in a specific timeframe is guessing. What you will see from the first week is exactly where the budget is going, and why.
Do you work with Perth businesses in person?
Yes — Paul is Perth-based and happy to meet local firms face-to-face, alongside remote clients Australia-wide.
AdWords manager in PerthWhat about advertising inside ChatGPT and other AI assistants?
It is an emerging channel, and the honest play right now is readiness: foundations and organic AI visibility built early, paid entry when the numbers can be trusted.
ChatGPT ads — the early-mover guideTalk to the person who’ll do the work.
No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.