ChatGPT ads
ChatGPT Ads — an early-mover’s guide.
Advertising inside ChatGPT is the next paid channel taking shape — ads appearing where buyers already ask for recommendations. The honest position: it is early, access and formats are still settling, and anyone selling guaranteed results is guessing. What is not guesswork is readiness. Paul Saunders has managed paid search for 18 years, and getting clients ready for the next platform early is how the last two decades of wins happened.
- —18 years in paid search
- —Tracks the channel as it rolls out
- —No hype, no guarantees
How it works
A mentor, not a vendor.
Get the foundations ready
Conversion tracking, offer clarity and landing pages that convert — the assets every paid channel shares, ready before the auction opens.
Build the AI-visibility base
Ads inside assistants sit next to organic AI answers. Being cited organically (AEO) makes every paid dollar work harder — and it is available today.
Watch the rollout for you
Formats, targeting and access change month to month. Part of the engagement is simply that someone is watching it professionally on your behalf.
Enter early, spend carefully
When access fits your market, start with contained budgets and honest measurement — early-mover advantage without early-adopter waste.
What you get
Proven experience, applied to your firm.
- A readiness plan for advertising inside AI assistants
- Tracking and landing foundations built now
- Organic AI visibility (AEO) while paid access matures
- Professional monitoring of the rollout
- A measured entry plan when the timing is right
Questions
Fair questions, straight answers.
Can I run ChatGPT ads right now?
Access depends on where OpenAI has opened the platform for your market and category, and that is moving. What every business can do now is get the foundations and organic AI visibility ready — so entry is fast when the door opens.
Are ChatGPT ads worth it compared to Google Ads?
Nobody has enough data to answer that honestly yet. The sensible posture is Google Ads as the proven engine, with a prepared, contained test of ChatGPT ads when access and formats fit your market.
What should we do before spending anything?
Fix conversion tracking, sharpen the offer, and earn organic citations in AI answers. All three make an eventual paid test cheaper and its results trustworthy.
Who manages this?
Paul Saunders — the same person who manages clients’ Google Ads personally. New channel, same discipline: budget paced to profit, reporting in plain English.
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