AI readiness & AEO

AI consulting · Perth

AI Consultants Perth — a trusted mentor for local firms.

Most owners know AI matters; few know where to start. Paul Saunders is a Perth-based, Claude Certified consultant who runs his own agency on AI every day — and works closely with local firms as a mentor: assessing where AI genuinely helps, building custom workflows around your actual work, and walking your team through them until they stick.

  • Claude Certified
  • A year ahead on AI
  • 18 years in digital marketing
Paul Saunders, founder of Smash It Marketing — a Perth-based Google Ads and AI marketing expert at his desk
Paul Saunders · your Perth expert

How it works

A mentor, not a vendor.

01

Understand the business first

Not a tools demo — a working session on how your firm actually operates: where the hours go, what repeats, what frustrates.

02

Find the honest wins

Where AI genuinely helps your business — and just as importantly, where it does not. No hype, no solution looking for a problem.

03

Build custom workflows

Working workflows built around your real tasks — proposals, reporting, content, admin — set up with you, in your tools, not slideware.

04

Mentor until it sticks

Hands-on guidance for you and your team as the workflows bed in, with someone a year ahead on AI one message away.

What you get

Proven experience, applied to your firm.

  • An honest AI-readiness assessment of your business
  • Custom AI workflows built around your actual work
  • Hands-on walkthroughs with you and your team
  • A trusted local mentor, not a fly-in consultant
  • Guidance grounded in running a real business on AI daily

Questions

Fair questions, straight answers.

What does an AI consultant actually do?

Finds where AI genuinely saves your business time or wins it work, builds the workflows to capture that, and teaches your people to run them. The value is in the fit to your business — not in the tools themselves.

Do we need technical staff to benefit?

No. The workflows are built for the people you already have, in plain English. If your team can use email and a browser, they can use what Paul sets up.

Where do we start?

A short conversation about your business, then a working session to find the first honest win. Most firms start with one workflow, prove it, and grow from there.

Do you consult outside Perth?

Yes — remotely, Australia-wide. Perth firms get the in-person option: workshops and working sessions at your office or over a coffee.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.