AI readiness & AEO

Claude training

Claude Training — from first prompt to custom workflows.

Paul Saunders is a Claude Certified consultant who runs his agency on Claude every working day — client reporting, content systems, custom agents, the lot. The training passes that on: from a team’s first prompt through to custom skills and workflows built around your business, taught by someone who uses what he teaches.

  • Claude Certified
  • Uses Claude daily on real client work
  • Mentoring beyond the session
Paul Saunders, founder of Smash It Marketing — Google Ads and AI marketing expert at his desk
Paul Saunders · founder & principal

How it works

A mentor, not a vendor.

01

Start where your team is

A scoping call sets the level — first-time users, confident prompters, or a team ready for custom skills and automation.

02

Learn on your own work

Sessions run on your real documents and processes, so Claude is doing your work by the end of the first hour — not toy examples.

03

Build skills and workflows

The durable value: custom Claude skills and workflows encoding how your firm does things, built with you and left running in your accounts.

04

Mentor beyond the session

Claude moves quickly. Paul stays available as a mentor — new capabilities, next workflows, honest advice on what is worth adopting.

What you get

Proven experience, applied to your firm.

  • Claude fundamentals for owners and teams
  • Custom skills and workflows built around your business
  • Practical guardrails: where Claude helps, where it does not
  • Remote Australia-wide, in person around Perth
  • Ongoing mentoring from a certified practitioner

Questions

Fair questions, straight answers.

Why Claude specifically?

It is the platform Paul is certified in and runs his own business on daily — which means training grounded in real use, not feature tours. Where another tool fits a job better, he will say so.

What will our team be able to do afterwards?

Use Claude confidently on everyday work, and run the custom skills and workflows built during the training — with a clear view of what to automate next.

Is the training in person or online?

Online Australia-wide, in person around Perth. Team sessions and one-on-one owner mentoring both work.

Do you help after the training?

Yes — that is half the point. Paul stays on as a mentor: reviewing how the workflows perform, building the next ones, and keeping you ahead of what Claude can newly do.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.