AI readiness & AEO

AI automation · Perth

AI Automation Perth — workflows that do the work.

Automation is not about replacing your team — it is about taking the repeating work off their desks. Paul Saunders builds AI automations for Perth businesses that draft the proposal, assemble the report, answer the common enquiry and prep the admin, so your people spend their hours on the work that actually needs them. Every workflow runs in his own agency first.

  • Runs his own agency on these automations
  • Claude Certified
  • Perth-based, works Australia-wide
Paul Saunders, founder of Smash It Marketing — a Perth-based Google Ads and AI marketing expert at his desk
Paul Saunders · your Perth expert

How it works

A mentor, not a vendor.

01

Map the repeating work

A working session on where your hours actually go — the tasks that repeat weekly are the automation candidates, and most firms have more than they think.

02

Pick the first automation

One process, chosen for honest payback: frequent enough to matter, structured enough to automate well.

03

Build and test it with you

The automation is built in your tools, on your real examples, and tested against how the work is genuinely done — not a demo version of it.

04

Expand what proves itself

Once the first workflow holds up in daily use, the next one follows. The compounding effect is the point.

What you get

Proven experience, applied to your firm.

  • Custom AI automations built on your real processes
  • Working in your tools — not a new platform to learn
  • Team walkthroughs so the automations get used
  • Honest advice on what should stay manual
  • A Perth local who answers when something needs adjusting

Questions

Fair questions, straight answers.

What can actually be automated?

Work that repeats with a recognisable shape: drafting proposals and reports, first-pass replies to common enquiries, content production, data pulled into summaries, admin that follows rules. Judgement calls stay with your people.

How is this different from AI consulting?

Consulting works out where AI fits your business; automation is the build. Most Perth clients start with a consulting conversation and leave with one working automation — the two blur together deliberately.

Will it break when the tools update?

Tools change — that is why the engagement includes upkeep rather than a build-and-vanish. When something shifts, it gets fixed by the person who built it.

Do we need developers on staff?

No. The automations are built and maintained for you, and your team operates them in plain English.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.