AI SEO optimisation
AI SEO Optimisation — rank and get cited.
AI SEO optimisation is retrofit work: taking the site you already have and restructuring it so both Google and the AI engines can read, trust and use it. Most sites were built for a search world of ten blue links. The optimisation pass — structure, schema, answer-first rewrites, discovery files — brings them into the one where an assistant composes the answer.
- —Audit-first, evidence-out
- —Practised on this very site
- —18 years of search craft
How it works
A mentor, not a vendor.
Audit what exists
Your current pages against both standards: what Google needs to rank them, and what an answer engine needs to cite them. The overlaps and gaps become the plan.
Optimise page by page
Answer-first restructures, heading hierarchy, schema and internal linking — applied to the pages with genuine demand behind them first.
Add the AI layer
llms.txt, agents.txt and entity corroboration — the parts a traditional SEO pass never touches.
Measure both outcomes
Rankings and citations tracked from the same baseline, so the optimisation proves itself in the two places buyers now look.
What you get
Proven experience, applied to your firm.
- A page-by-page optimisation plan built from an audit
- Answer-first rewrites of the pages that matter
- Schema, llms.txt and agents.txt implementation
- Internal linking that feeds your money pages
- Before/after tracking of rankings and AI citations
Questions
Fair questions, straight answers.
What exactly gets optimised?
The site you already have: page structure, headings, schema, internal links, and the wording itself rewritten answer-first. It is a retrofit, not a rebuild — most sites do not need starting over.
Is AI SEO optimisation a one-off project or ongoing?
The retrofit is a defined project with a start and an end. What follows — content mapped to demand, citation building, tracking — is ongoing, and you can run it in-house with our plan or have us keep going.
Will it disturb rankings I already have?
The work is additive by design: better structure and richer markup on pages Google already likes. Changes to well-ranking pages are made conservatively and tracked, so anything unexpected is caught early.
How do you measure AI citations?
By asking the engines the questions your buyers ask, on a schedule, and recording whether and how you appear — the same baseline-and-retest method used across all our AEO work.
From the blog
Go deeper on the thinking.
Talk to the person who’ll do the work.
No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.