SEO, built on real demand

AI SEO · Perth

AI SEO Perth — found by Google and AI alike.

Perth buyers now search in two places at once: Google, and an AI assistant. AI SEO treats those as one job. The same clean structure, schema and authority that earn rankings are what the engines read when they choose which local business to cite — so the work is done once, properly, and both channels benefit. One expert runs it end to end.

  • SEO + AEO as one programme
  • Perth-based specialist
  • 18 years reading search demand
Paul Saunders, founder of Smash It Marketing — a Perth-based Google Ads and AI marketing expert at his desk
Paul Saunders · your Perth expert

How it works

A mentor, not a vendor.

01

Audit both visibilities

Where you rank in Google and how AI assistants answer Perth buyers about you — two baselines, because the gaps rarely match.

02

Fix the shared foundations

Technical health, site structure, schema and answer-first pages — the layer both Google and the AI engines depend on.

03

Publish for demand

Content mapped to what Perth buyers genuinely search and ask, written to rank and to be lifted into answers.

04

Track both, monthly

Rankings and AI citations reported side by side, tied to enquiries — so you see which channel each win came from.

What you get

Proven experience, applied to your firm.

  • A dual baseline: Google rankings and AI-answer presence
  • Technical and on-page foundations serving both
  • Answer-first content mapped to local demand
  • Schema and discovery files done properly
  • Side-by-side rank and citation tracking

Questions

Fair questions, straight answers.

How is AI SEO different from normal SEO?

The foundations overlap heavily — structure, schema, authority. AI SEO adds the answer-engine layer: answer-first content, discovery files and citation tracking, so the same work also wins you mentions inside AI answers.

Do I have to choose between ranking and being cited?

No — that is the point. Done properly, one programme feeds both. Choosing would only be necessary if the work were done twice by two suppliers.

Why does local matter for AI SEO?

Because assistants answer “who should I use in Perth?” with named businesses. Local entity signals — consistent details, local citations, Perth-specific content — are what get you into that shortlist.

Who does the work?

Paul Saunders, personally — a Perth-based specialist with 18 years in search. No hand-offs.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.