AI readiness & AEO

AEO consulting

AEO Consultants — cited where buyers now ask.

Most businesses looking for AEO consultants have just discovered the problem: traffic and rankings look fine, but the AI assistants answering their buyers never mention them. Paul Saunders consults on exactly that gap — as a second opinion on work you are doing in-house, or as the specialist running the whole programme. Based in Perth, consulting Australia-wide.

  • Consults on AEO Australia-wide
  • Claude Certified
  • A year ahead on AI search
Paul Saunders, founder of Smash It Marketing — Google Ads and AI marketing expert at his desk
Paul Saunders · founder & principal

How it works

A mentor, not a vendor.

01

Diagnose the gap

Where your visibility stops: strong in Google but absent in AI answers is the common pattern, and it has specific, findable causes.

02

Prioritise honestly

Not everything is worth fixing. The consulting work is separating the changes that move citations from the ones that just look busy.

03

Direct the fix

Either advising your team or supplier on what to change — or doing the implementation directly, depending on the engagement.

04

Verify the answers moved

The test is always the same: re-ask the engines and compare against the baseline. Consulting that cannot show movement is opinion.

What you get

Proven experience, applied to your firm.

  • An expert read on why AI answers skip you
  • A prioritised, honest fix list — not a 60-page audit
  • Advice your web team can act on, or hands-on implementation
  • A Perth consultant available in person, Australia-wide remotely
  • Re-tested answers as the evidence

Questions

Fair questions, straight answers.

Consultant or consultants — who actually turns up?

One senior consultant: Paul Saunders. The plural in the search box usually means “someone who knows this field” — that is him, without a bench of juniors behind the curtain.

Can you work alongside our existing SEO agency?

Yes — that is a common shape. Your agency keeps traditional SEO; the AEO consulting layers the answer-engine work on top and hands them clear implementation notes.

Do you consult for Perth businesses in person?

Yes — Paul is an AEO consultant Perth businesses can sit across a table from, and local engagements often run face-to-face. Everything also works remotely, which is how most national clients engage.

What does an engagement look like?

It starts with a baseline and diagnosis, then either a advisory cadence (you implement) or a full programme (we implement). Both end with the same test: the answers, re-asked.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.