AI readiness & AEO

AEO Perth · boutique agency

AEO Agency Perth — be the answer AI gives.

When a buyer asks Claude, ChatGPT or Perplexity who to use in Perth, one of two things happens: the AI names your business, or it names a competitor. Answer engine optimisation is the discipline of earning that citation. Smash It Marketing is a boutique Perth AEO agency — one senior specialist, not a rotating team — doing that work for local firms before their rivals know the game exists.

  • Boutique agency, one senior specialist
  • Claude Certified
  • Practises AEO on its own site
Paul Saunders, founder of Smash It Marketing — a Perth-based Google Ads and AI marketing expert at his desk
Paul Saunders · your Perth expert

How it works

A mentor, not a vendor.

01

Baseline the answers

Ask the engines the questions your Perth buyers ask them, and record exactly how — and whether — your business appears today.

02

Restructure for citation

Pages rebuilt answer-first with the schema and discovery files (llms.txt, agents.txt) engines rely on to understand and trust you.

03

Corroborate the entity

Consistent mentions and citations across the web, so the engines can verify you are the credible local answer.

04

Re-test and report

Visibility measured against the baseline on a running basis — you see the answers changing, not just a report saying trust us.

What you get

Proven experience, applied to your firm.

  • A recorded baseline of how AI answers about you today
  • Answer-first restructure of the pages that matter
  • Schema, llms.txt and agents.txt done properly
  • Local-entity and citation building
  • Visibility tracking against the baseline

Questions

Fair questions, straight answers.

What does AEO stand for?

Answer engine optimisation — the work of becoming the source AI assistants build their answers from, rather than one of ten blue links a buyer never scrolls to.

Why does a Perth business need AEO now?

Because buyers have already moved: they ask an assistant for a recommendation and act on the answer. Perth is early enough that the citations are still winnable — that window narrows as competitors catch on.

Are you an agency or a consultant?

A boutique agency run by one senior specialist — you get agency-grade delivery with a consultant’s directness. No juniors learning on your account.

How do you prove it is working?

The baseline makes it measurable: the same buyer questions, re-asked over time, with your presence in the answers tracked. You watch the change rather than take it on faith.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.