AI readiness & AEO

Free course

Claude AI Free Course — six lessons, genuinely free.

This page is the course. Six self-paced lessons drawn from guides Paul Saunders wrote for his own clients — no email gate, no drip sequence, no upsell mid-lesson. Work through them in order and you will go from “what actually is Claude?” to running your first automated workflow. If you want a guide alongside you, that exists too — but the lessons are free either way.

  • Six lessons, all free
  • No signup required
  • Written by a Claude Certified consultant
Paul Saunders, founder of Smash It Marketing — Google Ads and AI marketing expert at his desk
Paul Saunders · founder & principal

How it works

A mentor, not a vendor.

01

Read in order

The six lessons below build on each other — fundamentals first, working automation last. Each is a 5–10 minute read.

02

Apply each one the same day

Every lesson ends with something you can do immediately in your own business. Doing it is the actual course.

03

Keep what works

By lesson six you will have real workflows, not notes. Keep the ones that earn their place in your week.

04

Go further if you want to

When a team needs hands-on help, structured training and mentoring picks up where the free lessons stop.

What you get

Proven experience, applied to your firm.

  • Six sequenced lessons, free and ungated
  • A working skill built by lesson four
  • Brand-consistent output by lesson five
  • Your first multi-agent workflow by lesson six
  • An honest next step only if you want one

Questions

Fair questions, straight answers.

Is it really free?

Yes — the lessons are published articles, open to anyone, with no email gate. The only paid step is optional hands-on training if you want a guide in the room.

How long does the course take?

Each lesson is a 5–10 minute read; applying it takes longer and matters more. Most owners work through the six over a couple of weeks alongside normal work.

Do I need a paid Claude account?

You can start on the free tier. By the time the later lessons feel constrained, you will know exactly what a paid plan is worth to you.

What comes after lesson six?

Either keep building on your own — the lessons give you the pattern — or bring Paul in for hands-on training and custom workflow builds with your team.

Talk to the person who’ll do the work.

No juniors, no hand-offs. Book a call and we’ll look at where the fastest wins are.